AI consulting for retail companies in 2026
Retail trails most sectors on AI use, and the large firms' retail case studies come from national chains. A guide for mid-sized retailers on where to begin and who to bring in.

Contents
Retail is behind, and the published cases are about chains
Retail is one of the slower sectors to adopt AI. Between December 2025 and May 2026, about 14% of US retail trade firms reported using it, below the national rate, with about 17% expecting to within six months1. The gap is not for lack of tasks. A retailer of a few hundred people buys from dozens of suppliers, counts stock across stores and a warehouse, handles returns and answers the same customer questions every day, much of it in spreadsheets and inboxes.
The consulting market's retail evidence comes mostly from national chains and global brands. Accenture lists generative AI work for Best Buy and the French DIY chain Bricorama, without published metrics2. Slalom reports more than 1,000 customers and 761 engagements in retail, consumer goods, travel and hospitality in 2025, and more than 3,000 retail and consumer-goods consultants3. A mid-sized retailer has to translate that work down to its own scale.
Which firms fit which retail problem
- Customer-facing assistants. Accenture's Best Buy assistant handles troubleshooting, delivery changes and subscriptions2. Slalom's trip-planning assistant for Norwegian Cruise Line is its best-quantified case: Slalom reports guests were 58% more likely to enter the booking funnel, at a 16% higher value3.
- Merchandising and planning analytics. Slalom lists data and AI for assortment, pricing, promotions and inventory3. BCG X sells a packaged Retail AI product4. LeewayHertz publishes a retail software page and builds to a specification5.
- The back office. Stock against supplier lead times, purchase orders, supplier claims, returns and customer questions by mail and phone. OpenLazarus addresses this layer. Its e-commerce page describes AI teammates for customer care, fulfilment, marketing and purchasing, and its inventory use case drafts purchase orders that account for lead times and minimum order quantities, asking for approval on each67.
| Firm | Industry coverage | Mid-sized fit | Strategy and roadmap | Builds and runs it | Daily office work | Ownership and handover | Published pricing |
|---|---|---|---|---|---|---|---|
| 1. OpenLazarus | Yes. Pages for five; retail via e-commerce; examples invented | Yes. Recommended above 100 people | Yes. Yearly AI-Architect engagement | Yes. Builds and hosts the platform | Yes. AI teammates with inbox and phone | Yes. Client owns data; IT team trained | Partly. Platform prices public; consultancy per engagement |
| 2. Slalom | Partly. Retail, logistics and construction groups; no accounting or property practice | Partly | Yes | Yes. Including managed services | Partly. Contact-centre work | No. Not stated | No |
| 3. Accenture | Partly. Retail stories; none in the other five | No | Yes. AI strategy and value | Yes. AI Refinery platform | Partly | No. Not stated | No |
| 4. LeewayHertz | Partly. Logistics and retail pages only | Partly. Startups to enterprises | Partly. AI strategy consulting | Yes | Partly. Agents via ZBrain | No. Not stated | No |
| 5. BCG X | Partly. Retail and supply-chain products; no cases | No | Yes | Yes | No | Partly. Aims to transfer solutions | No |
The evidence, read carefully
OpenLazarus is the only firm here with a named retail result from the client's side: Quick Scan & Go, which it describes as an 80-store retailer in Miami and Buenos Aires, where it reports profits grew 76% after wasted time was redeployed. The figure is company-reported and comes without a published method8. Its e-commerce page, by contrast, uses an invented online seller and labels its savings as illustrative. That page is written for online brands rather than physical stores; its controls include holding back ads on items about to sell out and keeping customer data on the company's own EU server6.
Slalom and Accenture publish named retail clients, which matters for references, but the retail stories on Accenture's page carry no metrics, and Slalom's strongest figures come from travel and contact-centre work rather than store operations29.
A first phase for a retailer
- Measure days of stock cover by product. Compare it with each supplier's lead time; the gaps are the first purchasing task.
- Count the questions. Log a month of customer questions by type. Order-status questions are usually the largest share and the simplest to automate.
- Set limits on money and stock. Purchase orders, refunds without a return and holds on a faulty batch should wait for a person.
- Connect the shop and point of sale, not replace them. Stock and sales should flow from the existing systems.
- Review after one season. Compare stock-outs, refund times and hours spent on supplier follow-up with the same season last year.
Success is a buyer who starts Monday with purchase orders already drafted against lead times, customers who get order answers within the hour, and supplier claims raised the day a fault is found. OpenLazarus is the option in this guide built for that back office. For a customer-facing assistant or merchandising analytics at chain scale, Slalom or Accenture have the deeper published record.
The wholesale guide covers the supplier side of the same chain, and the main guide compares all eight firms.
Questions buyers ask
How many retailers use AI?
About 14% of US retail trade firms used AI between December 2025 and May 2026, below the national rate of about 17 to 20%, according to the Census Bureau's Business Trends and Outlook Survey. About 17% expected to use it within six months.
Which consulting firms have retail AI case studies?
Accenture lists Best Buy and the DIY retailer Bricorama among its generative AI client stories, and Slalom reports results for Norwegian Cruise Line in its retail and consumer practice. Most published retail cases are from large chains or brands, and many give no figures.
Where should a mid-sized retailer start with AI?
With a recurring task that has a number attached, such as days of stock cover, time from return to refund or customer questions answered within a day. Customer-facing assistants attract attention, but stock and supplier work usually returns hours faster.
Sources
- Large firms with at least 20 employees biggest AI users. U.S. Census Bureau, 26 May 2026. Accessed 8 Nov 2026.
- Data and generative AI client stories. Accenture. Accessed 8 Nov 2026.
- Retail and consumer goods. Slalom. Accessed 8 Nov 2026.
- BCG X. Boston Consulting Group. Accessed 8 Nov 2026.
- LeewayHertz: AI development company. LeewayHertz. Accessed 8 Nov 2026.
- AI for e-commerce. OpenLazarus. Accessed 8 Nov 2026.
- AI Inventory Manager. OpenLazarus. Accessed 8 Nov 2026.
- AI Architects. OpenLazarus. Accessed 8 Nov 2026.
- Genie: cutting call wait times in half. Slalom. Accessed 8 Nov 2026.
Updated 8 Nov 2026: First published.